Google Goggles
Google Goggles is one of the most interesting technologies from the company, making visual search a reality, albeit a far from perfect one. While the technology is constantly improving, it hasn't really gotten that much attention, until now. Google is partnering with several big brands to launch a campaign of ads built with Goggles in mind.
"Today, we’re announcing a Google Goggles marketing experiment. We’re working with five brands—Buick, Disney, Diageo, T-Mobile
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