Google AdWords
Google AdWords is such an effective marketing tool for advertisers that even Google uses AdWords search marketing campaigns on Google for search products such as iGoogle, Google Maps, and mobile products as well as for specific issues in order to provide information to users.
"We manage our advertising campaigns according to same principles as any other advertiser. We look closely at budgets, managing spend against CPC and CPA (cost-per-acquisition). Like more than a
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